Our work with outsourcing companies
We’ve been helping outsourcing companies launch new services, build their profile and win new business for almost 15 years across a range of service sectors from HR and recruitment to health, legal and insurance. We have experience with some of the largest companies including private sector projects with Capita, Xchanging and Equiniti and with Liberata on projects for local and central government.
Our projects have included launching new services, developing propositions and working closely with sales and client relationship teams to develop a go to market strategy. We also support new business proposals and showcase results in the form of case studies, infographics and digital content.
Find out more about our work in this area in the case study below or click on the links to find more about our work in other sectors – re/insurance, financial services and the public sector (central and local government).
Xchanging is a leading business process, procurement and technology services provider operating globally across multiple industries.
With a stretched marketing team, our knowledge of the re/insurance market saw us cover the role of Head of Insurance Marketing over eight months.
- Marketing plans and budgets developed for the entire insurance marketing programme
- Additional plans developed for two new services – Fees Direct+ and Netsett – from the messaging and naming stage to campaigns culminating in launch events. Deliverables included sales presentations, service flyers, exhibition graphics, PR, social media and digital collateral
- A global sponsorship programme developed to run throughout the year with a leading industry body and supporting events with key media
With Diane’s combined marketing expertise and sector knowledge she completely reshaped our approach to insurance marketing. This resulted in us having a clear strategy in place and a realistic process for bringing new products to market. For the first time we had the ability to market our insurance capabilities in a holistic capacity.