… it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!” Lewis Carroll, Alice in Wonderland

Hello we’re Coality, a marketing consultancy that helps companies make their marketing work harder and faster to get them to where they need to be. Created from more than 20 years’ experience and long standing relationships, we use a collaborative approach to help companies get more from their marketing.

We work primarily with financial, business and support services companies to turn technical complex services into meaningful customer focused content, particularly those in the outsourcing and re/insurance sectors. With a good brief we can bring our knowledge to a wide range of sectors beyond these.

MARCOMS & CAMPAIGNS

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MARCOMS & CAMPAIGNS

Branding
Copywriting
Digital
Events
Internal communications
PR
Social Media
Video
Websites

BUSINESS DEVELOPMENT & SALES SUPPORT

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BUSINESS DEVELOPMENT & SALES SUPPORT

Account planning
Cross selling
Customer presentations
Market analysis
Pipeline reporting
Pitch review
Planning

STRATEGY & PROPOSITION DEVELOPMENT

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STRATEGY & PROPOSITION DEVELOPMENT

Budgeting
Market research
Messaging
Planning
Product / service launches
Proposition development
Team management

Diane had a clear understanding of the challenges we faced in combining our social enterprise ethos with widening our client base. She helped me recognise that how I was speaking about Mediorite wasn’t reflecting who I wanted us to be! As a result I am now clear on who Mediorite is and feel confident that for the first time I can communicate our value.
Lucy Ferguson, director, Mediorite
I have been very pleased with the way Diane has undertaken the specific market research project that we retained her for. Efficient, timely, detailed and good value for money – we will have no hesitation in using her services again.
Alan Smith, chief executive, Capital Asset Management plc
We worked with Diane to produce printed materials to support our client’s renewal programme. Both we and the client, including some of their senior directors, were very pleased with the finished product and they have been a great aid during our meetings with reinsurers.
Mike Blesic, assistant director, JLT Re (was Towers Watson (Re)Insurance Brokers Ltd)
Diane provides an excellent service and a high quality product. Always a pleasure to work with, she has delivered exactly what we needed – on time and in budget.
Martin Davies, CEO, AHJ Capital Markets Ltd
Diane has always been a great pleasure to work with. She’s got a sharp marketing brain, is great at distilling the essence of a brief/marketing problem, works hand-in-hand with agencies to collectively find the right solutions, and is always great to bounce ideas around with (always bettering them).
Nik Done, business owner, Unity
We worked with Diane on a project basis over eight months. With her combined marketing expertise and sector knowledge she completely reshaped our approach to insurance marketing. This resulted in us having a clear strategy in place and a realistic process for bringing new products to market. For the first time we had the ability to market our insurance capabilities in a holistic capacity.
Tim Hymans, (former) global head of marketing, Xchanging